RedBus has issued the latest notification for the recruitment of 2024. Applications are invited for Assistant Executive Other details like Education Qualification Details, Required Age Limit, Mode Of selection, Fee Details, and How to Apply are given below.
Organization: RedBus
Type of Employment: Private Jobs
No.of Vacancies: Various
Job Location: Bangalore
Post Name: Assistant Manager – Brand Marketing
Official Website: www.redbus.in
Applying Mode: Online
Last Date: ASAP
Details Of Vacancies:
- Assistant Manager – Brand Marketing
Qualification Details:
- Candidates must have passed an MBA in Marketing with 1-3 Years of Experience or the equivalent from a recognized Board or University.
Key Responsibilities:
- We are looking for someone who is extremely passionate about consumer insights, championing the consumer and brand strategy with the ability to craft integrated marketing plans for Digital, ATL & BTL working in tandem with external agency partners and internal stakeholders. We are looking for someone with a consumer-first mind-set with a keen interest to attribute marketing efforts with business impact, and hence be comfortable with the creative, media and business dimensions of marketing. Another important attribute would be to have an ability to think about brand beyond communication and be a part of the entire journey to develop a holistic brand experience across consumer touch points.
Brand Development:
- Developing and implementing innovative & creative marketing strategies aligned with the overall brand & marketing strategy of redBus India.
- Planning, executing, and tracking the performance of marketing campaigns across digital, ATL, and BTL media.
- Media Strategy and Execution: Translating brand objectives into media strategy and go-to-market media plans. Executing and optimizing media plans with the media agency (digital-first thinking).
- Conducting research on market trends, audiences, competitors, and end-to-end consumer journeys to drive engagements and conversions.
- Working closely with external agencies, influencers, and content creators for effective campaign execution and to drive brand visibility and engagement across platforms.
- Optimizing and analyzing campaign execution spends in accordance with expected revenue and impact on media, brand, and business metrics.
Execution and Tracking:
- Execution Excellence: Collaborating closely with the agency, revenue, and brand lead to closely track, manage, and report campaign performance.
- Measuring and reporting performance with comprehensive pre, mid, and post-campaign analysis and assessing ROI with predefined KPIs.
- Ensuring quick turnaround on critical deliverables.
- Demonstrating excellent negotiation skills with vendors to ensure quality, timely delivery, and cost-control.
- Tracking all vendor invoices and payments (pending and delivered).
- Working with the in-house creative team to efficiently deliver artwork for collateral and campaign communication elements.
- Driving the marketing planning & calendar, and activations across ATL, BTL, PR, and Digital.
- Collaborating effectively with cross-functional stakeholders (Product, Supply, etc.) to ensure full support from relevant teams in executing strategy.
Nature and scope of responsibilities the candidate should have handled:
- 0 to 3 years of prior experience of working as an assistant manager or senior brand executive in core brand management profile, preferably in start-ups /FMCG/ Consumer Tech and other B2C businesses
- End to end campaign management – concept, budgeting execution, tracking and reporting
- Strong Communication Skills
- Proficient in Excel / Google Spreadsheets and PowerPoint
Required Age Limit:
- Not Specified
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RedBus Salary Package:
- Best In Industry
Mode of Selection:
- Interview
Steps To Apply for Online Mode:
- Log on to the official website www.redbus.in
- Candidates can apply online.
- Candidates should ensure that they fulfill the eligibility criteria as per requirements.
- Pay the application fee, if needed.
- Click on the submit button for the submission of the application.
- Take a printout of the application for future use.
RedBus Important Instructions:
- Before Applying, Candidates are advised to go through the instructions given in the notice of examination very carefully.
RedBus Official Links:
- RedBus Applying Link: Click Here
